About the Client 

Grupo Estrella Blanca, a leading company in the travel industry, was seeking to transform how they connected with their customers. With ambitious growth goals, they wanted to leverage data to create personalized, meaningful experiences that would drive loyalty and increase sales. 

Challenges 

Before partnering with Pyxis, Grupo Estrella Blanca faced several key challenges: 

• Their existing SAP CDC implementations were not fully aligned with the requirements of a new Customer Data Platform (CDP) project. 

• The company lacked a unique customer identifier, limiting its ability to unify customer data across platforms. 

• Campaigns were primarily executed via email, without proper segmentation or clustering, resulting in generic communications and low campaign effectiveness. 

The absence of a cohesive data strategy hindered Estrella Blanca’s ability to deliver tailored messages to its diverse customer base, particularly in the context of their loyalty program. 

Solution 

Pyxis partnered closely with the client to review existing CDC implementations, identifying what needed to be adapted and integrated for the CDP. Together, we designed a more ambitious project that included a clear roadmap for quick wins and long-term success. 

With SAP Emarsys, Pyxis helped the client implement strategies to: 

• Establish a unique customer identifier to unify customer data. 

• Enhance loyalty program integration by segmenting customers into different levels and tailoring communications accordingly. 

• Automate personalization at scale, such as birthday messages, reminders for return flights, and offers adapted to travel behavior. 

Beyond the technical implementation, Pyxis became a true business partner—engaging deeply with the client’s needs, analyzing pain points, and delivering continuous support even after the project was completed. 

Results 

The impact has been remarkable. Grupo Estrella Blanca can now identify each customer through a single profile, enabling advanced personalization across multiple platforms. Campaigns are no longer generic but highly segmented and personalized, directly improving customer engagement and satisfaction. 

Most notably, the company achieved a 60% increase in sales from campaigns by transitioning from one-size-fits-all email blasts to data-driven, intelligent communication strategies. 

«It is essential to choose a good business partner. For us, Pyxis has been that partner—someone who gets involved in the business, learns about your pain points, and helps you solve them. They always go the extra mile. Even after project delivery, they are there to support us. That post-implementation commitment is invaluable, and it’s what truly sets them apart from other experiences we’ve had.» – Eduardo Porras, Grupo Estrella Blanca.