We recently joined the NAB Show 2025 in Las Vegas — the leading event for the media, entertainment, and technology industries — to connect with global innovators and explore what’s next in content, platforms, and audience engagement.

Represented by our colleagues Guillermo Segalerba and Alejandro Mateo, we attended key sessions and engaged with industry leaders to dive into the technologies reshaping the future of media.

Key Takeways from Nab Show 2025

· AI Moving from Hype to Utility: Artificial Intelligence is transitioning from a buzzword to a practical tool, with applications enhancing content creation, personalization, and operational efficiency across the media industry.

· Cloud Virtualization & Streaming: Cloud integration is transforming workflows, enabling flexible, scalable, and efficient content delivery that meets the demands of today’s consumers.

· Creator Economy & Immersive Experiences: Innovations are empowering creators with tools to produce immersive content, fostering deeper audience engagement and expanding monetization opportunities.

Cross-Cutting Insights

·         If AI can replace your content, your business model is at risk. Unique, value-driven storytelling is the only way forward.

· Single-format media is obsolete — multimedia is now the baseline.

·         Audiences now expect one-to-one relationships, making personalization essential for loyalty.

· Editorial and business teams must collaborate more than ever to stay ahead.

ARC XP & Graham Media´s Main Stage Session

During the session titled “A Broadcaster Survival Plan”, Arc XP and Graham Media emphasized the need for:

· Story-first workflows: Moving away from fragmented, platform-first approaches to unified teams and processes centered around scalable storytelling across all platforms.

· Modernizing legacy systems: Recognizing that while digital systems are modular and evolving, broadcast tools are harder to modernize, necessitating a more empathetic, human-centered approach to transformation.

· Small fixes for big gains: Implementing workflow improvements—like mobile editing tools and modular tech—to reduce inefficiencies and allow journalists to focus on impactful storytelling.

· Strategic partnerships: Highlighting the importance of partners who evolve with newsrooms and support core needs like local reporting and fast, accurate distribution.

As a proud ARC XP partner, we help deliver high-stakes digital experiences for global media companies and enterprise organizations. From multi-site DXP rollouts and AI-powered initiatives, to content migration, application modernization, and data-centric strategies — Pyxis brings the talent and operational discipline to make it happen through real engineering and thoughtful design.

If your organization is exploring any of these challenges or opportunities, let’s connect. We’d love to help you shape what’s next.

During the session titled “A Broadcaster Survival Plan”, Arc XP and Graham Media emphasized the need for:

· Story-first workflows: Moving away from fragmented, platform-first approaches to unified teams and processes centered around scalable storytelling across all platforms.

· Modernizing legacy systems: Recognizing that while digital systems are modular and evolving, broadcast tools are harder to modernize, necessitating a more empathetic, human-centered approach to transformation.

· Small fixes for big gains: Implementing workflow improvements—like mobile editing tools and modular tech—to reduce inefficiencies and allow journalists to focus on impactful storytelling.

· Strategic partnerships: Highlighting the importance of partners who evolve with newsrooms and support core needs like local reporting and fast, accurate distribution.

As a proud ARC XP partner, we help deliver high-stakes digital experiences for global media companies and enterprise organizations. From multi-site DXP rollouts and AI-powered initiatives, to content migration, application modernization, and data-centric strategies — Pyxis brings the talent and operational discipline to make it happen through real engineering and thoughtful design.

If your organization is exploring any of these challenges or opportunities, let’s connect. We’d love to help you shape what’s next.