Between June 4th and 5th, we took part in the SAP NOW AI Tour Mexico, a key event that brought together industry leaders to explore how AI and data are transforming customer experience.  

It was a great opportunity to share what we’ve been working on, connect with peers, and gain perspective on how companies are approaching innovation, customer experience, and artificial intelligence. 

Panel Highlight: “CX Reloaded: Designing Experiences with Business Purpose”

 We had the chance to speak alongside two of our clients — Adrián Díaz (IT Director at Grupo Construlita) and Eduardo Porras (CMO at Grupo Estrella Blanca) — both leading organizations we proudly support in their digital transformation journeys. 

Here are some of the key takeaways we shared: 

1. Data readiness is non-negotiable

Any CX initiative that claims to be “data-driven” must begin with a master data assessment. Before launching campaigns or applying personalization, it’s essential to uncover duplications, inconsistencies, and gaps.
Our experience in data engineering has shown that real impact starts with clean, structured, and trustworthy data. 

2. Technology with purpose

At Pyxis, we don’t implement tools for the sake of it. We work alongside our clients to deeply understand their business needs and co-create solutions that drive real outcomes. 

“Technology only becomes truly valuable when it delivers tangible results. That’s when we revisit the technical — but now with purpose.” 

3. AI to solve what matters — today

Beyond the hype, there are real use cases where AI can generate immediate value. We focus on identifying quick wins in collaboration with business stakeholders to accelerate results and build momentum.
 

We help organizations unlock AI’s potential step by step — combining strategy, technology, and domain expertise. Watch how Grupo Construlita is driving its digital transformation with us:

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Curious about how we can help you elevate your CX strategy with AI and data?
Let’s talk!