A B2B agricultural company hired us to optimize and enhance their SAP Hybris platform. The team integrated frontend functions and an analytics framework to improve the site’s speed and conversion rate.

Challenge:

Prolesa, one of CONAPROLE’s companies, had been using an ecommerce sales portal on the SAP Hybris platform since January 2018, which was experiencing performance issues that affected the user experience and limited greater use of the channel. The service objectives were:

• Optimize the portal in speed and user experience, aiming to reduce size by 70% and load time by 80%.
• Introduce customer behavior and anonymous analytics: Integration with a third-party tool offering «heat mapping,» «customer journey» (sales funnel) markups, and review of user sessions.
• Analyze the consistency strategy between institutional Prolesa and E-commerce: Integration plan between platforms to improve navigability.
• Analyze the current SAP Commerce infrastructure to validate its optimality for current needs.

Solution:

The project aimed to enhance the frontend performance with the following objectives:

• Improve site loading speed
• Integrate analytics tools
• Enhance existing analytics
• Optimize SEO
• Some of the technologies used in the project included:
• Cloudinary: image autoconversion
• Lazy Loading: image loading optimization
• New Relic: performance monitoring
• FullStory: user session recording
• Google Tag Manager: tag management

Services:

• E-Commerce Development
• Pay Per Click
• Search Engine Optimization

Impact:

Pyxis’s development work significantly improved the website’s loading speed, conversion tracking, and user experience. The team accomplished all deliverables within the set timeframe and demonstrated great professionalism and customer service throughout the engagement.

«They’re a team of professionals who are trained in various areas, and this allows them to provide multiple solutions,» said Juan Pablo Elias Pastorino, the Marketing Director of PROLESA.